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Persona-based Pathways for Driving Growth and Success for Youth in Agriculture

Persona-based Pathways for Driving Growth and Success for Youth in Agriculture

by LJ Mortara | Dec 28, 2018 | All, Women & Youth

Digital services can capitalize on the growing market of youth in agriculture through segmentation that takes into account their varying needs, priorities, and potentials. Read the full case study here. What do we know about young African farmers today? What support...
Creating Impact and Scale For Young Farmers – What We’ve Learned

Creating Impact and Scale For Young Farmers – What We’ve Learned

by LJ Mortara | Dec 15, 2018 | All, Digital Financial Services, Farmer Capability & Smart Farming, Women & Youth

Digital solutions work for youth in agriculture. They are cost effective and can empower young farmers at scale, for impacts, and on their own terms. Read the full case study here. The increasing size of Africa’s young, working age population – set to grow 37% by 2030...

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