Farmer Insights
We conduct extensive human-centered design (HCD) research to uncover smallholder farmers’ aspirations, needs, financial behaviors and preferences in light of their unique challenges.
EXPENSIVE & LOW QUALITY INPUTS
“Hay is expensive for me and I also don’t have big land to grow enough hay. These seeds I got from Nyala will go bad before I plant them.”
– Richard, Laikipia
LIMITED FINANCIAL ACCESS
“I know I’ll have more milk if I feed my cow more. But whenever I request more inputs, I don’t get any as my co-op thinks I won’t be able to repay.”
– Mwahio, Ndaragua
LACK OF INFORMATION
“If only I knew what to feed my cow each passing day, I am sure I could have more milk.”
– Helen, Laikipia
KEY HCD INSIGHTS
Seasonal Mapping
Planning & Budgeting
Resources & Decisions
Role of Women
Financial Health
Choice of Inputs
