Farmer Insights

We conduct extensive human-centered design (HCD) research to uncover smallholder farmers’ aspirations, needs, financial behaviors and preferences in light of their unique challenges. 

EXPENSIVE & LOW QUALITY INPUTS

“Hay is expensive for me and I also don’t have big land to grow enough hay. These seeds I got from Nyala will go bad before I plant them.”

– Richard, Laikipia

LIMITED FINANCIAL ACCESS

“I know I’ll have more milk if I feed my cow more. But whenever I request more inputs, I don’t get any as my co-op thinks I won’t be able to repay.”

– Mwahio, Ndaragua

LACK OF INFORMATION

“If only I knew what to feed my cow each passing day, I am sure I could have more milk.”

– Helen, Laikipia

KEY HCD INSIGHTS

Seasonal Mapping

Planning & Budgeting

Resources & Decisions

Role of Women

Financial Health

Choice of Inputs