How AgriFin Works

Patricia Nthenge at her home. Like many people in rural Kenya, Patricia relies on rain-fed agriculture to support her family, a livelihood that has become increasingly fragile with the growing effects of climate change. Patricia has been using the DigiFarm program for two years and says it has helped her a lot. She got her soil tested, has access to better seeds, and might eventually use the digital lessons on raising poultry to build a business raising chickens.

We employ a market facilitation model to drive collaboration and innovation for smallholder agriculture between financial institutions, mobile networks, educators, tech start-ups & government.

Farmer Focused

Our core objective is to address the inclusion gap for smallholder farmers (SHF) who lack access to affordable, accessible, demand-driven financial products and services that drive higher productivity and income for their households. Digital tools and platforms can help overcome these challenges as well as improve farmers’ digital literacy, agronomic knowledge and practices, and market linkages.

Driving Scale

 Through a combination of technical expertise and financial support for product and channel innovation, we work with banks, mobile network operators, farmer aggregators, rural extension providers and technology actors with existing applications and platforms, to help them develop, scale and deliver viable solutions for smallholders.

Bundled Services

Bundling (joining products or services into a single combined or linked unit) can reduce service delivery costs and address customer awareness and uptake constraints. We employ a phased approach which sequentially adds products linked to farmer trust, demand and capabilities, layering in more complex products as farmers become more familiar with new services and channels.

 

AGRIFIN ENGAGEMENT MODEL

We believe that in a digitally-enabled system, smallholders can gain direct access to a range of inclusive and empowering financial, information and market access services.

We are committed to increasing the visibility of smallholders to the institutions currently serving them, and to deepen the quality of digital solutions that are tailored to their needs. Our innovations empower farmers with access to Climate-smart Tools & Insights, Quality Inputs, Financing + Insurance, Last Mile Logistics and Markets.  

We approach bundling in a phased approach which sequentially adds products linked to farmer trust, demand and capabilities, layering in more complex products as farmers become more familiar with accessing the services via mobile or other digital channels. 

We also employ farmer-centric research and design methodologies to address farmer needs and preferences, working to promote active adoption of services for smallholders in each country, with a strong and consistent focus on the needs of women and youth.

PARTNERSHIP INNOVATIONS

AgriPay

Chilala

EcoFarmer

DigiFarm

Digital Financial Education

DLTP TV Show

Farm to Market Alliance App

HaloYako

Zoona+